Simonetta Carbonaro

Simonetta Carbonaro is Consumer Psychologist and Expert for Innovation Management and Strategic Design. She is professor of Humanistic Marketing and Design Management at the University of Borås in Sweden. There she is building a competence center for new marketing strategies for saturated markets and is doing research in consumer behavior and social und cultural changes in our global society. Furthermore she is a member of the scientific comittee at the Domus Academy in Milan and the Advisory Board of the Gottlieb Duttweiler Institute in Zurich. As Partner of Realise, Karlsruhe she advises international companies in the range of product design, consumer relations, brand management, communication and value added marketing.