Daniela Freudenthaler

Daniela Freudenthaler is product and business developer at LIMAK Austrian Business School and responsible for the overall field of „Creativity and Innovation“. Prior to this role Freudenthaler worked as a research assistant at the Institute of Marketing, Johannes Kepler University Linz and Copenhagen Business School. In her research she deals with different perspectives on creativity and innovation and is highly interested in interfaces and interdisciplinarity moderating the success of creative solutions. She explores different methods enabling corporate innovation as well as contextual factors influencing creative processes. She lectures in different design, arts and marketing courses, is vice president of the design forum Linz and has co-founded „dcntrl“, a network for communication, innovation and strategy.