Bill Moggridge

Co-founder of IDEO, a consulting firm dedicated to the user-centered design of products, services and environments. Bill founded his design firm in London in 1969, and added a second office in Palo Alto in 1979 in California's Silicon Valley. He designed the first laptop computer, the GRiD Compass, and pioneered Interaction Design as a discipline to be an integral part of product development. In 1991 he merged his company with David Kelley and Mike Nuttall to form IDEO, which now has offices in Palo Alto, San Francisco, Boulder, Chicago, Boston, London, Munich and Tokyo. Bill has been active in design education throughout his career, notably as Visiting Professor in Interaction design at the Royal College of Art in London, and Lecturer in the Product Design program at Stanford University. He is most interested in the ‘people’ part of the design; who are the users, what do they want from the experience, what will give them satisfaction and enjoyment.