Bettina Maisch

Bettina Maisch, holds a degree in electronic business as well as a degree in social and business communication from the University of the Arts in Berlin, Germany. She has several years of work experience in the international advertising network, having worked with Ogilvy and in the marketing department of the German research and development network of the Fraunhofer Society before commencing her PhD candidature at the Institute for Media and Communications Management at the University of St. Gallen, Switzerland. Her current research focuses on the potential of web 2.0 applications such as wikis, weblogs and social networks for the communication of innovations. In her dissertation, Bettina investigates the influencing factors of Facebook on the market introduction of electric cars. In the course of her PhD studies, she also spent a year as a visiting researcher at the Center for Design Research at Stanford University.