Webpage & DVD on Porsche Innovations

Shamiyeh publishes 12 innovation principles that promise success for any business:

Porsche innovations have an enormous bandwidth: from the first serial-production hybrid vehicles, to the establishment of the world's biggest automobile club, to Porsche's transformation into one of the most profitable automobile manufacturers in the world.

In years of research, Michael Shamiyeh has investigated Porsche's innovative steps and extracted a set of 12 universal innovation principles. Apply these to boost the success of your own business. The webpage and the DVD shows how you can achieve ground-breaking innovation in the following fields:

- Product innovation
- Social innovation
- Business model innovation

With a running time of about 350 minutes, the double DVD presents an in-depth exploration of Porsche's innovation principles. Each innovation principle is illustrated by a vehicle type that demonstrates how Porsche was able to turn profane vehicles into cult objects. View rare movie footage and photographs dating from 1900 to the present. Extensive interviews with Porsche's contemporaries complete the double DVD. These include Wolfgang Porsche, Walter Röhrl, Hans Herrmann, Hans Mezger, Norbert Singer and many more.