Talent Management

Economic researches predict a massive decline in the economic output and many claim this crisis to be the most severe since World War II. One has to acknowledge though, that the preconditions to solve this crisis are totally different to the situation in 1945. Many companies will take it as a chance to restructure their organization, to implement new technologies, or to gain access into new markets. Insofar the demand for highly qualified employees may rise dramatically within a few years and may be more important than before the cyclical downturn.

Siemens VAI - as one of the leading international operating companies in the region of Linz - commissioned DOM to investigate criteria to increase the quality of life and work for international employees, to search for instruments for recruiting and employer branding, to evaluate future developments in the field of human resources and to improve services to support new employees and their families from other countries. Insights of our in-depth research resulted in various interventions in different scales: A book that provides guidance for successful talent management, a sequence of workshops and symposia that enriched research through input of external knowledge, and finally, a new communication design for the Siemens headquarter in Linz.

Guidance for successful talent management
Insights from this research were compiled in the book Die Besten Gewinnen: Standorte im Wettbewerb um Talente  [The Best will Win - Locations Competing for Talents].The publication shows how regions and enterprises in a global competition can attract talents: In this publication we explain, why it is not merely about municipal marketing or recruiting tactics in generating economic growth but about recognizing the meaning and the power of human capital. On all levels, decision makers of companies and regions have to focus on the personal values, qualities and preferences of talented people. Theoretical elaborations are complemented by case studies and cited insights from interview partners from companies such as Google, Borealis, Apple, Novartis, Siemens, voestalpine and Hewlett Packard.

Workshops and symposia
Parallel to our research work we organized workshops and a symposium. Visiting faculty members were Prof. Frithjof Bergmann and Prof. Dieter Gorny among many others who enriched our activities by directing our attention to The town of the Creatives (Prof. Gorny) or the New Work movement (Prof. Bergmann).

New communication design for Siemens
In the Siemens VAI communication design project we had been asked to search for strategies enhancing intra organizational communication and employees’ identification with the company. We suggested several scenarios ranging from urban design interventions on the large Siemens campus to small scale interventions leading to curated activities such as, e.g., challenging stair case talks by smart people.

The research project was funded by the EU.

Project team: Michael Shamiyeh, Petra Haider, Carlos Foyedo, Benjamin Stangl, Markus Miessen, Liliane Bauer, Brankica Jelenic, Semir Pivolic, Ursula Steffelbauer