Now Available: New Book on Innovation

In the last decade, we have witnessed the reawakening of a vibrant debate on design methodologies labeled “design thinking.” Almost forgotten for more than thirty years, the topic suddenly went mainstream, and has left the disciplinary boundaries from which it originated – the design disciplines. There is a great outpouring of interest on the part of corporate executives and management scholars who see in the designer’s creative-analytical mode of operation, in his or her way of thinking, a strong and even unique potential for business innovation. While extensive literature on design thinking contributes much to our understanding of the particular approach at work in design and its effective application in the generation of new business ideas, little attention has been paid to what it takes to turn these novel ideas into an organizational innovation process.

We believe that existing literature on design thinking leaves several important questions unanswered. How do individuals in established social systems achieve credibility for new ideas? What are the criteria that render the comprehension of new ideas more likely within a group of people with diverse sets of beliefs? What triggers management’s attention to allocate resources to the development of new ideas, among a wide variety of potential organizational agendas? To address these questions, in this book on 'Driving Desired Futures' various authors discuss the structures and dynamics of developing new ideas as a particular form of social construction. The purpose is to specify the individual and sociological processes associated with the exchange and sensemaking of novel ideas in large, complex organizations.

Petra Ahrweiler, Susan  J. Ashford, Andrew Bullen, Jean S. Clarke, Joep Cornelissen, Louise Connell, Hugh Dubberly, Jane E. Dutton, Martin Eppler, Elena Esposito, Manfred Fassler, Steven Floyd, Giovanni Gavetti, Cheryl Heller, Mark T. Keane, Bernhard Krusche, Peter J. Lane, David Obstfeld, Bolko v. Oetinger, Paul Pangaro, Charles Petrie, Gerhard Roth, Steve Sasson, Siegfried J. Schmidt, John R. Searle, Michael Shamiyeh
Kathleen M. Sutcliffe, Mary Tripsas, Bill Wooldridge, Karl E. Weick, Sonja Zillner