Dialogue Creativity & Entrepreneurship

Dialogue on Creativity & Corporate Entrepreneurship
Linz/Austria, 6. – 7. Juni, 2013

Today’s competitive and fast changing environment force organizations to adapt their business permanently to new conditions and to renew their behavioral patterns that have proven in the past. In their pursuit for new business opportunities, creativity - the most vital form of human capital - becomes the driving force for companies. It both contributes to the generation of new ideas, the creation of new organizational knowledge, and enables firms to cope proactively with dynamically changing circumstances. Hence, creativity is an important and essential issue for corporate entrepreneurship; however, we may equally witness, that young entrepreneurial initiatives are often accompanied by the development of a system of formal rules and standardized procedures, which are indisputable essential for the successful organizational development of fresh companies. Paradoxically, by maintaining what has made the company successful in the past, these routines are threatening the survival of the company in the future. All the creativity, drive and joy that have made the company successful are going to be lost.

We believe that the issue of creativity raises several questions in regard to organizations. How are corporate entrepreneurs able to create opportunities that are not obvious to others in the organization? How are the entrepreneur's creative ways of thinking translated into tangible outcomes and organizational skills? How are creative initiatives incorporated into the established set of capabilities?

Creativity is difficult to grasp due in part to its involvement of different social or cognitive processes and its diverse manifestation in everyday life. Whenever people are asked to cope, adapt, or solve novel problems creativity plays a significant role. In this conference we aim to deal with this complexity by partnering with academic institutions that hold complementary competences: the Humboldt University Berlin, Germany (philosophy), the University of Graz, Austria (neuroscience, psychology), and the Medical University of Graz, Austria (Neurology).

Based on the idea to approach creativity from three thematic perspectives: (1) Creativity & the brain, (2) creativity & innovation, (3) creativity & organization - which all three encompass the notion of creativity and corporate entrepreneurship - we forwarded invitations to the following speakers (in alphabetical order):

Prof. Dr. ROBERT BAUER (Johannes Kepler Universität Linz, Institut für Organisation, A), Dr. ERNST BALLA (voestalpine AG, Corporate Human Resources Management Development, A), ANDREW BULLEN (Creative Cooperative, F ), Prof. Dr. CHRISTIAN ENZINGER (Medizinische Universität Graz, Universitätsklinik für Neurologie, A), Prof. Dr. ANDREAS FINK (Karl Franzens-Universität, Institut für Psychologie, A), JANINE HUIZENGA (Creative Cooperative, F), Prof. Dr. MICHAEL HUTTER  (Wissenschaftszentrum Berlin für Soziologie, D), Rektor Prof. Dr. REINHARD KANNONIER (Kunstuniversität Linz), CHRISTOPHER LINDINGER (Co-Director Research & Innovation Ars Electronica Futurelab, A), Dr. MANUELA MACEDONIA (Neuroscience for you , D), Prof. Dr. THOMAS MACHO (Humboldt-Universität Berlin, D), MARTINA MARA (Senior Researcher, Ars Electronica Futurelab,  A), Rektorin Prof. Dr. CHRISTA NEUPER (Karl-Franzens-Universität Graz), WERNER PFEFFER (pepperworks, A),  EVELINE PUPETER (Geschäftsführerin, Emporia, A), Dr. DORIS ROTHAUER (Geschäftsführerin Büro für Transfer, A), Rektor Prof. Dr. JOSEF SMOLLE (Medizinische Universität Graz), Prof. Dr. SONJA ZILLNER (Steinbeis Universität & Consultant Knowledge Management bei Corporate Technology Siemens, D)