BA, Master & PhD Level

DOM offers courses at all University levels which can be taken as electives. It partakes in the major Masters of Arts programmes at the University of Arts and Design.

151.003 Corporate Entrepreneurship (Michael Shamiyeh)
Theory development on the phenomenon of entrepreneurship has progressed tremendously recently. In this course we build on the basic notion of entrepreneurship as the devise of business opportunities and the formation of resources to pursue them; however, this course focuses on entrepreneurship in the context of corporations, where the emergence of entrepreneurial initiatives is subjected to the dynamics of organizational knowledge and internal social structures. Hence, we will address processes and the behavior through which entrepreneurship is practiced; illuminate its purpose, and show how the pursuit for new business is related to strategic management and organizational renewal.

151.002 Design and Business Modeling (Michael Shamiyeh)
A business model is a general description of how a business operates; it describes the rationale of how a company creates, delivers, and captures value. The components that are contained within a business model will address how a company fulfills a potent value proposition in a profitable way using certain key resources and key processes. Generally speaking, anything that has to do with the day to day operability of a firm can be said to be part of the business model. The process of business modeling has to be part of business strategy to maintain a competitive advantage. In Design, energies are expended in establishing those actions and resources that possibly generate value in light of a possible future.  Hence, there exists coherence between the logic of design and business modeling. In this course we will address to what extend design methods are beneficial for the generation of new business models.

151.004 Innovation by Design (Michael Shamiyeh)
Today, in a world that is increasingly driven by faster cycles of change, the need to radically remake—as opposed to just modify or optimize—a business to ongoing environmental changes is greater than ever. Confronted with such disruptive situations, the managerial practice of trying to “fix” something established that is suddenly broken becomes misleading if not unfeasible. It entices one to seek something one does not wish to go away rather than to create something one really desires to exist in the future. The distinction between the two is fundamental. In problem solving, in analytically identifying flaws in existing situations, established products, processes or organizational structures are adapted to a changing business environment; in design, energies are expended in establishing those resources that possibly generate value in light of a vision a business is seen as evolving towards in the future. Hence, whereas the former attempts to modify or optimize prevailing knowledge, skills, and capabilities, the latter is forced to ask a new set of questions about how to run the business. This course addresses the question of how design—here not understood as a way of form shaping but as an iterative process of learning and creation—is able to innovate today’s businesses.

151.005 Visionaries, Architects, and Change Makers (Michael Shamiyeh)
Updated soon

151.001 Sketching at Talk (Wolfgang Hauer)
This course focuses on sketches as additional elements in communication: Where and when does it make sense to use sketches? What is the power of sketches in communication? How should they be integrated in communication? The objective of the course is to extend our visual vocabulary and skills to successfully use the sketch while talking, e.g., in meetings where we are asked to report briefly on complex issues, in presentations that require the mediation of clearly structured information, or in processes of business optimization that require simple depictions. In the course step by step a variety of methods and tools are exercised by equally developing and refining once one personal visual language. Course attendees are invited to develop their individual style in order to create sketches supportive to their distinctive technique of talking, to enhance clarity in communication, and finally to learn how to entertain and inspire as well.

110.024 Architectural Theory (Michael Shamiyeh)
Today’s landscape of emerging architectural practices appears increasingly fragmented. More and more it becomes difficult to identify coherent figures. This course is an attempt to develop a contemporary panorama of possible approaches in architectural practice and theory. Thereby, we won’t be interested on classifications of all kinds of ‘isms’ (such as formalism, minimalism, etc.), but rather on a synchronous observation of common and recurring intentions evident in different practices. Thus, we will identify, for example, the effort to control as well as in tendencies towards formalism as well as in minimalism (as in modernism, or other movements). The works of the most well-known representatives of today’s prevailing design attitudes will form the basis for our retroactive investigation. Modernism will maintain the starting point. The objective of this course moves beyond the mere descriptive character of another ‘history.’ The objective of the course is to produce material that enables attendees to produce something that goes beyond the spectacle of a pure representation.

151.000 Paradoxes of Fashion (Elena Esposito, Thomas Macho, Michael Shamiyeh)
There are artifacts (commodities, buildings, etc.) that seem to exist unchanged from the beginning to the end of our conscious time – they seem to endure without having lost something of their original quality. Such a property is in contrast to fashion; a social process, in which the way of how things are done or used in a society is subject to a cyclical change and revision by the new. With timeless artifacts we therefore associate things revealing qualities that go beyond the ‘Zeitgeist’ and which are assessed positively across fashion movements. Timeless artifacts remain therefore in a conceptual opposition to the idea of the old-fashioned. The manic transformation of all sorts of industries (automotive, consumer, telecommunications, textiles etc.) is subject to fashion but also favors the fashionable. Designers and architects, who are integral part of these industries, it becomes difficult to escape this condition. Aim of the course is to develop an awareness of the phenomenon of timelessness associated with the creation of artifacts, to understand that the values anticipated in a design process may be subject to rapid change, and to discuss strategies that may enhance the timeless character of things.

500.033 Blurring Reality (Lorenz Estermann)
Based on different experiences with strategies and practices in the field of visual arts, this course offers the opportunity play with realities by creating new connections between different forms of expression and media. Through exploratory research (e.g., photography or sketching) in the suburb materials are to be collected in order to confront and blur them in an open idea generation and design process. In the second part of the course this process should be developed in such a way that the connections and properties found in the everyday world can be mingled with purely imaginary and constructed model-based design elements.