Driving Desired Futures addresses the question how do individuals in established social systems achieve credibility for new ideas? What are the criteria that render the comprehension of new ideas more likely within a group of people with diverse sets of beliefs?

Today, in a world that is increasingly driven by faster cycles of change, the need to radically remake-as opposed to just modify or optimize-a business to ongoing environmental changes is greater than ever. Confronted with such disruptive situations, the managerial practice of trying to "fix" something established that is suddenly broken becomes misleading if not unfeasible.

In the ‘90s, it became abundantly clear that globalization was triggering substantial changes in the field of architecture. Considering architecture in the context of the massive changes currently taking place reveals that we architects cannot participate in this process because our profession is more reactionary and conservative than the rest of the world might suspect.

Populist tendencies in architecture are nothing new. Nevertheless, in the century just ended, two decisive factors enabled populism to assume far greater dimensions: on one hand, the market economy and the accompanying structural transformation or de-politicization of society—i.e.

Contemporary design and production processes make it obvious that achievements in the field of digital technology have indeed had an impact on the practice of architecture.

In this book Michael Shamiyeh, Thomas Duschlbauer, and Christiane Zaunerexplain, why it is not merely about municipal marketing or recruiting tactics. It is about recognising the meaning and the power of human capital for economic growth. On all levels, companies and regions must remain oriented on the values, qualities and preferences of excellent people.